Above is a pie chart regarding results of last week poll question, "Which of the following you prefer to purchase the most through online?" 12 participants have assisted in voting the poll. The results showed that 58% of people love to purchase clothes online, while 17% of consumers prefer accessories and others respectively. 8% of consumers choose to buy jewelries online. Lastly, none of the consumers buy electronics.
In my opinion, clothes are favoured by high percentage of consumers due to it categorized as a need and want product that required by everyone nowadays! For example, it doesn't matter if you use the same particular bag for months, or a same necklace up to a year, but when comes to clothes, here's the different. Number of buying clothes is automatically higher than any others. Why? you may feel boring with the same outfit for a particular time, hence you want to look in different styles. In addition, clothes are easier to carry even if it's from online.
Accessories and others come next after clothes. Accessories are favoured due to they can mix and match with the clothes and obviously there are easier to carry too. For example, belts, shoes, bracelets, bags, and ear rings. The other products that didn't specified clearly might be books and Cd's, furniture and household product, mobile devices, hardwares and components, beauty and cosmetics.
Jewelries consisted of only 8% online purchasers, it possibly due to the reason of costly price and consumers do not have enough confidence on identifying the real gemstone or diamond. Besides that, the jewelries market out there is not as remarkable as other fields hence the consumers' demands on jewelries are lower.
In my point of view, there has none of consumers prefer purchase electronics such as cooker, fridge, microwave, and computer through online due to it is heavy and troublesome during delivery and consumers might not know the condition of the electronics too. Most of them have to take time to consider because they are household products. In addition, they have to take risk if the electronics are damaged in the half way of delivery.
In short, consumers tend to buy products which are simple and convenient through online. Do you agree?
In the coming posts, we will talk more specifically about the reasons of clothes attract most of the online shoppers, and some favour websites of e-boutiques. Stay tune and continue to vote for our poll. Your participation is appreciated. Thanks.
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